Pflege.it — the German word an entire market runs on

pflege.it

Pflege is the single word that names a whole regulated sector: home care, nursing services, round-the-clock assistance, care insurance. On .it it aims that vocabulary at Italy — first at South Tyrol's bilingual market, where care is advertised in German every day, then at any DACH operator opening an Italian branch. One word that needs no explaining in three countries. Nouns that define a sector do not come back.